8 Comments

Very well explained Chad. It reminds me of the mindset ..... " Glass half full or half empty". I believe it's more to do with the mindset and how you you elevate your discussion with the customer from negative (GAP) to positive outcomes.

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Yes - it's very similar. Your mindset will impact your actions and visa versa.

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I really enjoy reading your articles Chad. Thanks for all you share!

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Thanks Teresa - I appreciate your comment! Thank you for sharing that.

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Thanks for writing this Chad. It’s extremely timely, and valuable as I am preparing for an EBR where I intend to to know the starting point by having the customer define their top 2 or 3 partnership goals. That’s a critical step to establish a baseline to track accomplishments. And on a personal note, I will focus on the day to day accomplishments of my speech delayed toddler rather than the gaps I have been so much fixated on. Thanks and do have an amazing year!

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Thank you so much for sharing Ibiyemi. Have a wonderful year as well!

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Great lesson Chad. Love the focus on the gains the clients have achieved no matter how early in the relationship. Even a client who has just made the selection to go with our company has an accomplishment to focus on that can be highlighted in advocacy programs and even as a reference.

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Thanks so much for the comment Carlos! Completely agree that “gains” can be tracked early on. All the best in 2022!

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