8 Comments
Sep 18, 2022Liked by Chad Horenfeldt

Very well explained Chad. It reminds me of the mindset ..... " Glass half full or half empty". I believe it's more to do with the mindset and how you you elevate your discussion with the customer from negative (GAP) to positive outcomes.

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Apr 2, 2022Liked by Chad Horenfeldt

I really enjoy reading your articles Chad. Thanks for all you share!

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Jan 8, 2022·edited Jan 8, 2022Liked by Chad Horenfeldt

Thanks for writing this Chad. It’s extremely timely, and valuable as I am preparing for an EBR where I intend to to know the starting point by having the customer define their top 2 or 3 partnership goals. That’s a critical step to establish a baseline to track accomplishments. And on a personal note, I will focus on the day to day accomplishments of my speech delayed toddler rather than the gaps I have been so much fixated on. Thanks and do have an amazing year!

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Jan 5, 2022Liked by Chad Horenfeldt

Great lesson Chad. Love the focus on the gains the clients have achieved no matter how early in the relationship. Even a client who has just made the selection to go with our company has an accomplishment to focus on that can be highlighted in advocacy programs and even as a reference.

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